Today’s consumers have higher expectations of the online platforms they use. They expect rich, visual content and quick access to what is important to them. The same goes for the ads they see. Sitelinks and image extension are key to fulfilling this expectation quickly and efficiently. Powered by Google’s machine learning, they make it easier for you to automatically give consumers more relevant and engaging ways to interact with your business.
We’ve seen that this works: on average, advertisers see a 20% increase in clickthrough rate when 4 sitelinks show with their Search ads, and a 10% increase in clickthrough rate when image extensions show with their mobile Search ads.
Our goal is to make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance. We are introducing new workflows and reports that combine ad extensions with assets. To better align with this evolution, ad extensions are now called assets.