The holiday season, while being the most beautiful, is also the busiest time of year for retailers. With global uncertainties such as supply chain disruptions, this year has been especially challenging for both retailers and shoppers. Holiday shopping is expected to increase and retailers can use Google to boost sales.
In the past holiday season 54% of shoppers used at least five channels to shop within a two-day time frame. Google offers a wide range of promotional channels that allow retailers to be visible throughout the shopping process and remain top-of-mind for customers. These are some tips to help you succeed this holiday season.
Watch out for holiday shoppers as they start shopping earlier in the year.
We found that 17% of respondents in surveyed markets had already started holiday shopping. More than a third (36%) said they have some ideas.
The countdown is officially on as holiday shopping kicks off earlier in the year. Use the following Google Ads insights to reach these customers.
Make your grand entry with the demand forecasts available on the Insights page. This page predicts future trends that will impact your business’s ability to adjust your budget and bidding strategy in order to capture more customers. Additionally, use Performance Planner to understand how these changes to your advertising spend will impact your predicted clicks, conversions and conversion values.
Beyond optimizing your campaign settings, you’ll also need to get your product feed in shape. You can now access product-specific insights at the account level via the Google Ads products tab. These insights let you spot underperforming offers, identify products with missing feed attributes and compare your bidding strategy with your top competitors’.
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