When a budding business wants to grow, the first thing it is looking for is customers. This is why enterprising people have come up with several ways to achieve exposure. However, in recent years, most of these projects are aimed at conquering the new frontier of marketing, which is the Internet.
As internet marketing has flourished, many business owners have put their best efforts into SEO or have neglected search engine optimization. For good reason. Among the various possible online lead sources, search engines have the highest conversion rates. It’s even above social media, email lists, local search, and blogs. However, there are a few other cost effective technologies that people take for granted when it comes to internet marketing.
One is the so-called Pay-Per-Click marketing strategy, a form of advertising in which ads are only displayed when potential customers use search engines to search for keywords related to your website. There is a specialized form of this strategy called “remarketing” that allows users to see a banner or ad pointing back to your website after visiting it. This is to remind them of the previous visit, increasing the chance that they will look after you.
Despite SEO being the most effective when it comes to converting sales, PPC still stands out for being the fastest method of driving traffic to your website. Businesses have been shown to increase their traffic and lead by over 60%, and 57% of all those who use them significantly increase their online revenues. These companies also create a longer impression on potential customers with ads that track them as they browse. This is so as long as they are in an area of the Google Display Network, which is located virtually anywhere on the Internet.
PPC also has an advantage over traditional ads because you only pay for each click – hence the name. In regular ads, you typically pay a huge amount for media exposure without being able to target them based on their specific concerns and actual search behavior. You can also use this to your advantage. For example, you can put your phone number in your ads and not be billed if prospects or customers don’t click on them – even if they call you otherwise. This is a shortcut for those who don’t want to do SEO to get to the front page of the search engines. You don’t even have to wait for SEO research results to sign up for PPC.
There are several online services that offer specialized online marketing systems that cater to different needs ranging from SEO to social media optimization to the often overlooked PPC. These companies offer a wide range of services, from account setup to conversion tracking and even requiring background research. With such people in check business marketing strategyyou will definitely be able to stand out in a sea of competitive products and services.