Google Eyes Mouse Movement As Possible Search Relevancy Signal



Google came up with another unique idea. It is the creation of a system that modulates the search accuracy with the help of the mouse pointer activity. The main points of the granted patent are discussed below.


There are many ways to modulate your search to get the most relevant results. In most cases, the user’s indicator is monitored by its movement in a specific region. When the pointer leaves this area, the server looks for the most relevant results in the specified field of the search query using the pointer hover time. When the server is about to deliver new search results, the server sorts the informational links from most relevant to least relevant at the end. The server is also responsible for determining if the search result matches the search query. The server is your primary choice, but decides based on your previous searches and the most visited links related to those searches.

Bill Sławski, from SEO, explains that the patent makes several assumptions about how mouse movement is read. For example, the longer the mouse stays over the search result, the more relevant it is to the user and the search query. And also that if the indicator scrolls through each line, it shows that the results are catching the reader’s attention and not if the indicator stays on a certain result without any movement. These findings are truly unique and only an SEO person can make such assessments. Thus, the movement of the indicator on the results page shows how interested the user is in the results provided to him. Sponsored links and ads also show the trend. If a user clicks on one ad and ignores the other, it means that the ad they are viewing is more attractive and more important than the ignored ad. If the site shows a map or explanation or other results, and the user stays on that other result for a while, it means that the user found the other link more informative and helpful. This way, the server keeps records to ensure that the next time someone searches with the same keywords, they’ll know what to display them with.

Google applied for a patent in 2005 and now, after almost 5 years, no one can predict whether Google will use it. People’s things and way of thinking have changed in these five years. Although Google has been granted permission to use this patent, but who knows if Google has something else in its dashes.


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