What is and how to understand Programmatic advertising
Programmatic advertising is the next big thing in digital advertising. Audio programmatic allows advertisers to target users with ads across websites and apps based on their interests, location, and habits. For publishers like you, programmatic advertising can be a great opportunity that provides new ways to monetize your content, increase exposure for your business, and drive more engaged users to your site. However, like any other new technology, programmatic advertising can also present challenges that need to be addressed in order to protect user privacy and safeguard against fraudulent activity.
Programmatic advertising is a type of digital advertising that automates ad buying and ad targeting through software. It’s a key component of the media ecosystem because it helps brands reach consumers directly at scale—and at an optimal moment in their journey. In this blog post we’ll explore how programmatic advertising works and what you can do to keep your users safe while protecting your business from fraudulent activity.
Problems on the way?
However, like any other new technology, of audio programmatic can also present challenges that need to be addressed in order to protect user privacy and safeguard against fraudulent activity. That’s where it gets interesting because there are a number of different ways programmatic advertising can be used to engage in fraudulent activity. Let’s take a look at some of the most common threats related to programmatic advertising and how you can protect your business.